Built by an Operator.
RAV exists to do the work most firms describe but few practice — turning emerging technology into adopted workflows and measurable outcomes.
Brady Hoffman
Founder & Principal Advisor
Brady is a healthcare transformation operator with 15+ years across the work that decides whether technology changes care — implementation, adoption, customer success, and value realization.
His experience spans healthcare SaaS, SaMD, AI, computer vision, surgical technology, workforce platforms, and public-sector health IT — through roles at Proximie, Viz.ai, QGenda, the State of Vermont, and RAV Health Consulting.
Make the technology fit the day. Make adoption visible. Make value defensible.
What We Believe.
- /01The clinician's day is the unit of analysis.
- /02Adoption is earned in the first ninety days.
- /03Governance is a feature, not a brake.
- /04Voice of Customer is an operating system, not a survey.
Where We've Operated.
Across Proximie, Viz.ai, QGenda, the State of Vermont, and RAV Consulting — spanning healthcare SaaS, AI, SaMD, medtech, surgical technology, workforce, public-sector health IT, and customer success.
Cleveland Clinic · AdventHealth · Orlando Health · HCA · UCSD · Mt. Sinai · Ascension · University of Chicago · Northwestern · GE Healthcare · Stryker · STERIS · Olympus · Bristol Myers Squibb · Novo Nordisk · Abbott
Why RAV.
Health systems are under pressure to modernize, reduce burden, adopt AI, and prove ROI. Healthcare technology companies are under pressure to sell, implement, retain, and expand in environments where adoption can fail quietly. RAV closes that gap.
We help leaders assess, align, design, implement, adopt, measure, and improve. No transformation theater.
Senior people. Small teams. Real ownership.
No leveraged pyramids, no rotating analysts. Every engagement is led by an operator who has lived the problem — and staffed only with people who add signal.
We work alongside your team, not in parallel. The goal is durable capability inside your organization — not a dependency on ours.
“Technology should fit the workflow, not fight it. The right technology, at the right time, in the right workflow, for the right human impact.”
Transforming healthcare. Delivering impact.